Trakheesi for Dubai brokers: DLD ad permits and official workflow

DLD's Brokerage Practice Guide describes Trakheesi as the system for real-estate licences and permits, including professional practice cards and office-registration certificates. Its separate Real Estate Ad Permit service is the authority source for a property-advertising application; do not treat a broker card, company licence or a portal's acceptance as the same thing as an ad-permit decision.

The DLD service lists newspaper, SMS, outdoor, vehicle, printed and electronic advertisements, billboards, promotional campaigns, open-house events, classified advertisements, promotion platforms and seminars, as well as exhibition and project-launch categories. The selected service category controls the documents and fee, so this guide does not convert that list into one universal rule for every post or campaign.

1. 01

   Select the actual service in Trakheesi

   DLD's published first step is to log in to Trakheesi and select the desired service. Start from the campaign and property facts, not from a generic blog fee or a previous application.

2. 02

   Enter information and upload the requested documents

   DLD says the applicant fills in the required information and uploads necessary documents. For advertisements, billboards and promotion campaigns, its service page lists a copy of the advertisement form among the required documents.

3. 03

   Wait for review, then make payment

   The published sequence is employee review and approval, followed by the applicant choosing a payment method in the system.

4. 04

   Keep the issued e-permit certificate with the campaign record

   DLD's final published step is receipt of the issued e-permit certificate. Store the authority record with the campaign rather than relying on a copied permit number alone.

DLD's Contract A guide describes Contract A as the seller-to-broker marketing agreement. In its broker workflow, the broker validates title-deed and owner details, selects commission and contract duration, uploads an owner-signed NOC, and submits the contract for owner approval. DLD's Trakheesi user guidance identifies the Contract A marketing-contract number for a ready property for sale in Dubai.

That is a specific ready-sale workflow, not a shortcut for every property type. The Real Estate Ad Permit service separately lists a marketing-contract copy with the property owner for specified broker permit categories, including online advertisements. Follow the live DLD path and documents for the actual campaign.

DLD's Brokerage Practice Guide says brokerages must obtain a permit for real-estate advertising or marketing material through Trakheesi and display the permit number on the advertisement. To verify an issued e-copy, use DLD's Verify License and Permits service through the DLD website or Dubai REST app; the service describes entering the required data and viewing the resulting information immediately.

The public verification page does not publish a universal checklist of every field it will display for every permit. Compare the authority result with the advertisement and ask DLD directly if the record, channel or property facts do not line up.

DLD's public service pages set out categories, procedures, documents, fees and terms. They do not expressly resolve every unusual account, private-sharing or campaign scenario. A private link, a direct message, a developer relationship or a non-standard property type is not made exempt merely because another article says so. Get a direct authority or qualified-adviser answer when the live service does not settle the facts.

Source: Dubai Land Department: Real Estate Ad Permit

Source: Dubai Land Department: Real Estate Brokerage Practice Guide

Source: Dubai Land Department: Contract A broker workflow

Source: Dubai Land Department: Verify License and Permits