Guide · Advertising rules · 4 min
What is the Trakheesi permit, and when does a Dubai broker need it?
Published
Trakheesi is the Dubai Land Department's system for permitting property advertisements. Before a broker publishes a listing in a public channel, such as a portal or social media, the advertisement generally needs a Trakheesi permit, and that permit is tied to a marketing authorization from the property's owner. The DLD has publicized enforcement against advertising without one.
What Trakheesi is
Trakheesi is the DLD's online system for issuing real-estate advertising permits. The permit applies to advertising a property in public channels, including portals, print, outdoor, electronic and broadcast formats, and property events.
What you need to get one
- A registered broker and a valid real-estate licence.
- A marketing authorization from the owner: commonly a RERA Form A for a secondary-market sale, or an NOC for rentals and off-plan.
- The property details for the advertisement.
Why it matters
The DLD enforces the rules and has publicized penalties, including fines and broker-card action, for advertising without a valid permit. The published rules describe public advertising channels; if you are unsure whether a specific share counts, confirm with the DLD or RERA.
Source: Dubai Land Department: real estate advertisement permit (Trakheesi)
Source: Dubai Land Department: enforcement notice on advertising compliance
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Frequently asked
Does every listing need a Trakheesi permit?+
Public property advertisements generally do. The official guidance describes public advertising channels; for an unusual case, confirm with the DLD or RERA rather than assuming.
Who signs off the owner's authorization?+
For a secondary-market sale it is usually a RERA Form A, which the owner approves digitally in the Dubai REST app. Rentals and off-plan use a landlord or developer NOC instead.
Related guides
More guides for the same workflow
- Dubai real estate advertising rules: the permits a broker needsA plain explainer of the permits a Dubai broker needs to advertise a property: the DLD Trakheesi permit and the UAE advertiser permit for social media.Read →
- RERA Form A and the Three Broker Rule in Dubai, explainedWhat RERA Form A is, how an owner approves it in the Dubai REST app, and the Three Broker Rule that limits a property to three brokers at once.Read →
- Private property links for Dubai brokersWhat Dubai brokers should put in a private property link, what to hide, and how it differs from a public portal listing.Read →
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