About · Run by PHII LABS (FZC)
The quiet layer between
a broker and their client.
allrealestate is a workspace built for one broker at a time. You keep your inventory private, put a shortlist for a single client on one page, and send them one link. The conversation stays in your own WhatsApp. Nothing is listed in public, and clients never fill in a form.
Dubai, UAE · PHII LABS (FZC) · SRTIP License No. 11340
Why we built it
A good shortlist is a broker's real edge in Dubai, and it is the easiest thing to lose. Put it on a public portal and within an hour someone who never did the work has copied it and undercut you. Send it as a long chain of photos and the client either loses track or forwards the whole thing to another agent. Either way, you stop being the only person they call.
We built allrealestate to work the other way around. Your inventory stays yours. The client sees only what they need to make a decision. And the next message lands in your WhatsApp, not in an aggregator's inbox.
What it is
Private inventory
Your working shortlist stays yours. It never goes onto a public portal or into a shared pool.
One client folio
The properties you choose sit on one page the client actually reads, with only the facts they need to decide.
WhatsApp-first
The link drops the client straight into your WhatsApp, where they already talk. You stay their one contact.
It is not a brokerage, a property portal, a marketplace, an aggregator, a CRM, or a shared inventory pool. It is a private workspace for one broker and their own clients.
The model
From shortlist to
one private link.
The whole product is one short loop you can run between viewings. There is no onboarding call and no sales demo.
- 01
Keep inventory private
Hold your working shortlist in one place only you can see.
- 02
Build a client folio
Put the properties you picked onto one page for a single named client.
- 03
Send one private link
No public listing and no photo dump. One unlisted link the client can read.
- 04
Talk on WhatsApp
The link lands the client in your own WhatsApp. You stay their only contact.
The privacy contract
A private client link is meant to be safe to share. Here is what that means in practice.
- We never capture client personal data. There are no client forms anywhere in the product.
- We never put analytics on a private link. No Google Analytics, no PostHog, no session recording.
- We never get between you and your client. They reach you directly, every time.
- We never publish unit numbers, exact addresses, title-deed files, or any field you keep private.
One broker on every link · Up to ten properties in a folio
Editorial
The broker guides here are written by our team, from how Dubai brokers actually run their client work. None of it is spun out of a press release. Every guide shows its publish date, and we update it when the market or the rules move.
Read the broker guides →Who runs it
allrealestate is run by PHII LABS (FZC), a free-zone company registered in Sharjah under SRTIP License No. 11340. We build for the Dubai market.
Frequently asked
What is allrealestate?+
It is a workspace for one Dubai broker at a time. You keep your inventory private, put a shortlist for a single client on one page, send them one link, and keep the conversation in your own WhatsApp.
Who is it for?+
Individual Dubai brokers who want to send one named client a tight, private shortlist instead of a long photo chain or a public listing that anyone can copy.
Is it a property portal, a marketplace, or a CRM?+
No. allrealestate is not a brokerage, a property portal, a marketplace, an aggregator, a CRM, or a shared inventory pool. It is a private workspace for one broker and their own clients.
Do you capture client personal data?+
No. There are no client forms in the product, and private client links carry no analytics: no Google Analytics, no PostHog, no autocapture, no session recording. The client reaches the broker directly.
What stays private, and what does the client see?+
Unit numbers, exact addresses, title-deed files, verified status, and your private fields stay hidden. The client sees the building or project and the facts they need to decide.
Who runs allrealestate?+
allrealestate is run by PHII LABS (FZC), a free-zone company registered in Sharjah under SRTIP License No. 11340, building for the Dubai market.
How do I get in touch?+
Message us on WhatsApp at +971 58 517 2288 or email phiilabs.team@gmail.com.
Start with five properties