Guide · Advertising rules · 6 min

How much does a Trakheesi permit cost in Dubai?

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By the allrealestate editorial team

A Trakheesi permit is priced per advertisement, not as a one-time registration, so the cost is the fee for one permit multiplied by how many listings you advertise. Industry sources commonly report a standard advertising permit at around AED 1,000 plus a small knowledge-and-innovation fee, with larger permit types such as project-launch events costing more. Fees change, so confirm the current figure with the Dubai Land Department before you budget.

It is a per-advertisement fee, not a one-time cost

The single most useful thing to understand about Trakheesi cost is the model, not the exact number. A Trakheesi permit is tied to one advertisement for one property. It is not an annual membership you pay once and forget. Every property you advertise publicly needs its own permit, so the cost scales with how many listings you run, not with the calendar.

This is the part that surprises brokers who come from markets where listing is free. If you advertise ten properties this month, you are looking at ten permits, not one. If a mandate ends and you take a new one, the new listing needs its own permit. Treating the permit fee as a per-listing cost of doing business, rather than a fixed overhead, is the right mental model.

What the fee looks like

The figures below are the amounts commonly reported by Dubai property advisories and portals. They are not quoted from a single official schedule in this guide, because fees change and the Dubai Land Department is the authoritative source for the current numbers. Use these as a planning ballpark, then confirm the exact figure for your permit type with the DLD.

Commonly reported Trakheesi permit fees (confirm current figures with the DLD)
Permit typeCommonly reported fee
Standard advertising permitAround AED 1,000 plus a small knowledge-and-innovation fee per permit
Project-launch event permitHigher than a standard permit (reported around AED 5,000)

What drives your total Trakheesi spend

Because the fee is per advertisement, your total cost is a function of volume and turnover. Two brokers with the same listing fee per permit can spend very differently depending on how they work.

  • How many properties you advertise publicly at once: each public listing needs its own permit.
  • How often your stock turns over: a new mandate means a new permit, even for a similar property.
  • Which permit types you use: a project-launch permit costs more than a standard advertising permit.
  • Whether you leave stale listings live: paying to keep advertising a property after the mandate ended is wasted spend, and a compliance risk.

Budgeting it without waste

The cleanest way to keep Trakheesi cost predictable is to tie each permit to a live, authorized mandate and to remove advertisements the moment the authorization lapses. A permit spent on a listing you can no longer legally advertise is money lost twice: once on the fee, and again on the enforcement risk of an advertisement running without a valid authorization behind it.

It also helps to plan the permit as part of the cost of taking on a listing, alongside your time and marketing. If you know roughly how many properties you advertise in a typical month, you can estimate your Trakheesi spend the same way, and revisit it whenever the DLD updates its fees.

Sources and a note

Source: Dubai Land Department: real estate advertisement permit (Trakheesi)

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Frequently asked

How much does a Trakheesi permit cost?+

Industry sources commonly report a standard advertising permit at around AED 1,000 plus a small knowledge-and-innovation fee per permit, with larger permit types such as project-launch events costing more. Fees change, so confirm the current figure for your permit type with the Dubai Land Department before budgeting.

Is the Trakheesi fee one-time or per advertisement?+

Per advertisement. A permit is tied to one property advertisement, so the cost applies each time you advertise a property publicly. It is not a one-time registration, and your total spend scales with how many listings you run.

Why is there more than one permit fee?+

The fee depends on the permit type. A standard advertising permit is priced differently from a project-launch event permit, for example. Check which permit type your advertisement needs, since that determines the fee.

Does the fee change over time?+

Yes. The Dubai Land Department can update permit fees and fee categories, and the knowledge-and-innovation charge can change too. Treat any figure you read, including the ones here, as a planning ballpark and confirm the current amount with the DLD.

Who pays for the Trakheesi permit, the broker or the owner?+

In practice the broker generally arranges and pays for the permit as part of marketing the property, though the commercial arrangement between a broker and an owner is theirs to agree. The permit itself is tied to the broker advertising the property and the owner's authorization to do so.

Can I reduce my Trakheesi spend?+

The main lever is avoiding waste: only run permits for live, authorized mandates, and remove advertisements the moment the authorization lapses. Paying to keep a stale listing live is both wasted spend and a compliance risk, since advertising without a valid authorization is what the DLD enforces against.

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