Guide · Advertising rules · 5 min
Trakheesi permit renewal in Dubai: when and how brokers do it
Published
Trakheesi permits expire, and a lapsed one is the same compliance risk as never having had a permit. A permit clears a single advertisement and runs for a limited window, so an active listing has to be renewed before that window closes, or the advertisement has to come down. Industry sources commonly cite a validity of around 90 days, but the Dubai Land Department does not publish a fixed duration, so the date shown on your own permit is what governs. Renewing re-clears the same listing.
Why a permit expires at all
A Trakheesi permit is a per-advertisement clearance, not a membership you hold indefinitely. It ties one advertisement to one property and one owner authorization, and it carries an expiry so that advertisements cannot keep running long after the mandate behind them has ended. That is the whole point of the time limit: it forces stale listings off the market unless the broker actively keeps them current.
So renewal is not an afterthought. It is part of the normal lifecycle of any listing you advertise for more than a short period. If the property is still on the market and your authorization to advertise it is still valid, you renew. If the mandate has ended, you take the advertisement down instead.
How long a permit lasts
The honest answer is to read the expiry on your own permit. Property advisories and portals commonly describe a Trakheesi advertising permit as valid for around 90 days, but the Dubai Land Department's own advertisement-permit page does not publish a single fixed duration, and the window can depend on the permit type. Treat any number you read, including 90 days, as a planning figure rather than a rule, and work to the date the system shows on the permit itself.
Renewing before it lapses
Renewal re-clears the same advertisement, provided the listing and the owner authorization behind it are still valid. The cleanest workflow treats the expiry date as a deadline you act on before, not after.
- 01
Track the expiry date for every live listing
Know when each permit lapses. Industry sources note the Trakheesi system also sends email and SMS reminders to the registered broker as expiry approaches, but treat those as a backstop, not your primary tracking.
- 02
Confirm the listing and authorization are still valid
Before renewing, check the property is still on the market and the owner's authorization (Form A for a secondary-market sale, or the relevant NOC for a rental or off-plan property) is still in place.
- 03
Renew through the Trakheesi system
Renew the permit for the listing before it lapses. Industry sources note that agencies managing large portfolios can use a bulk-renewal function to renew several expiring permits at once.
- 04
If the mandate has ended, take the advertisement down
Do not renew a permit for a property you can no longer legally advertise. Removing the advertisement is the correct action, not paying to keep a lapsed listing live.
What letting a permit lapse costs
Leaving an advertisement live after its permit has expired is not a grey area. Industry sources are consistent that advertising on a lapsed permit, or forgetting to renew or cancel, carries the same exposure as advertising without a permit at all. The advertisement is running without a valid clearance behind it, which is exactly what the Dubai Land Department enforces against.
| Situation | What to do |
|---|---|
| Listing still active, permit nearing expiry | Renew before it lapses |
| Mandate has ended | Take the advertisement down |
| Permit already expired, advertisement still live | Remove the advertisement now; a live ad on an expired permit is the same risk as no permit |
Sources and a note
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Frequently asked
How long is a Trakheesi permit valid?+
Property advisories commonly cite around 90 days, but the Dubai Land Department does not publish a single fixed duration, and it can depend on the permit type. Work to the expiry date shown on your own permit rather than a remembered figure.
Do I renew the permit or get a new one?+
If the listing is still active and the owner's authorization is still valid, you renew to re-clear the same advertisement. If the mandate has ended, you take the advertisement down rather than renewing.
What happens if my permit expires but the listing stays live?+
Industry sources are consistent that advertising on a lapsed permit carries the same exposure as advertising without one. Remove the advertisement if you have not renewed, since it is running without a valid clearance behind it.
Does the Trakheesi system remind me before a permit expires?+
Industry sources note the system sends email and SMS reminders to the registered broker as expiry approaches. Treat that as a backstop and keep your own record of expiry dates rather than relying on the reminders alone.
Can an agency renew several permits at once?+
Industry sources describe a bulk-renewal function for agencies managing large portfolios, letting them renew multiple expiring permits in one transaction. Confirm the current options in the Trakheesi system for your account.
Related guides
More guides for the same workflow
- Trakheesi permit in Dubai: what it is and when brokers need itWhat the Trakheesi advertising permit is, when a Dubai broker needs one, and how to get it: Form A authorization, the DLD application, and 2026 enforcement.Read →
- How to get a Trakheesi permit in Dubai: a broker's stepsThe steps a Dubai broker takes to get a Trakheesi advertising permit: a valid licence, the owner's Form A or NOC, the property details, and the DLD application.Read →
- How much does a Trakheesi permit cost in Dubai?What a Trakheesi advertising permit costs in Dubai, why it is a per-advertisement fee rather than a one-time cost, and how that shapes a broker's total spend.Read →
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